Taking fully of advantage of resources of many famous brand enterprises (FBE) in Qingdao, Brand Enterprises Research Center (BERC) launches continuous research on this phenomenon by the strong faculty power of Management School. BERC has accumulated valuable research fruits through theory refinement and cases development after research findings have been extended in other brand enterprises.

Major Research Fields of BERC:

Strategies Management of FBE;

Operation Management of FBE;

Marketing Management of FBE;

Human Resources Management of FBE;

Organization Management of FBE;

Competitive Strength of FBE;

Business Culture & Image of FBE.