3.Department of Marketing & Electronic Business

Department of Marketing & e-Business has 19 teachers, including 3 professors, 6 associate professors, and 2 doctoral supervisors. One Marketing Master and two Bachelor Degrees, Marketing and e-Business offered. In addition to the Research Institute of Marketing & Brands Image, there are three teaching and research sections, including Marketing Management, Market Research, and e-Business. TheDepartment committed themselves to innovation of teaching and research activities by combining themarketing theories, management theories, and information technologies. General education in Marketing Department insures all students gain a broad-based understanding of marketing theories, and provides them the opportunities to develop critical thinking and communication skills in their future career.

The characteristics research project in Department of Marketing & e-Business is Customer Value Chain Study. The study focuses on constructing Customer Value System, Marketing Strategies and Marketing Models based on Customer Value Analysis.