3.Department of Marketing
 
3.Department of Marketing

Marketing

Degree

Bachelor of Administration

Major Code

110202

Required credit

165.5



Cultivate vision

The Department of Marketing & e-Business cultivates Senior Specialized Talents with various abilities and knowledge of economics and laws, mastering theories and methods of Management and Marketing, having capabilities of marketing survey, planning & management, grasping basic computer technologies, principles & skills of electronic commerce, that can do all kinds of jobs in the fields of marketing and management of enterprises and economic sections, or teaching and research in universities.


Cultivate objects

The major of Marketing enables students to learn basic theories and knowledge on marketing, management, and e-business. They will obtain fundamental training of marketing management and skills with special abilities of analysis and problem settlement.

Graduates should owns following knowledge and abilities:

1.To master basic theories and knowledge of management, economics, and modern marketing.

2.To grasp methods of quantitative and qualitative analysis, principles and means of e-business and internet marketing.

3.To get basic abilities of analysis and problem solution and develop capacity of planning and business activities.

4.To have high skills of language, presentation and communication.

5.To have an intimate knowledge of Chinese laws and regulation of enterprises management and marketing, and the convention and rules in international business and marketing.

6.To learn frontier theories and development trends of marketing, and have abilities of scientific research and practical work.



Course list - Undergraduate Students(Marketing)

Marketing

No

Course name

Credit

Hour

112502101201

Microeconomics

3

51

112502101203

Macroeconomics

2

34

112502101205

Principle of Management

3

51

112502101207

Management Information System

3

51

112502101209

Marketing

3

51

112502101211

Statistics

3

51

112502101213

Business Law

3

51

112502101215

Accounting

3

51

112502211217

International Trade Theory and Operation

2

34

112502211219

Human Resources Management

2

34

112502211221

Finance

3

51

112502211225

Investments

2

34

112502211229

Introduction to Commodity

2

34

112502211231

Theory in Business Organization& Strategy Management

2

34

112502211233

Financial Management

3

51

112503101235

Consumer Behavior

2

34

112503101237

Market  Research

3

51

112503101239

Selling & Sales Managemen

2

34

112503101241

Service Marketing

2

34

112503101243

Logistics Management

2

34

112503101245

Introduction to E-Commerce

3

51

112503101247

International Marketing

2

34

112503101249

Advertising Strategy & Management

2

34

112503101251

Marketing Strategy & Management

3

51

112503101253

Customer Relationship Management

2

34

112503101281

Topics on Modern Marketing

1

17

112503201285

Entrepreneurship

2

34

112503201287

Project  Management

2

34

112503201289

Internet Advertisement

2

34

112503211259

Internet Marketing Management

3

51

112503211263

E-commerce Logistics

2

34

112503211265

E-Finance and Payment

2

34

112503201293

Business Management

2

34

112504101269

Sales Techniques & Business Negotiation

3

51

112504101271

Marketing Cases Study

2

34

112504103997

Graduate Exercitation

6

6

112504104999

Thesis

10

10

112504213273

Societal  Practice of Specialty

2

2

112504211295

Web Design

3

51

112504211297

Topics on Business Comity

1

17

112504211279

Organization CultureCI Design

2

34