The major of Marketing enables students to learn basic theories and knowledge on marketing, management, and e-business. They will obtain fundamental training of marketing management and skills with special abilities of analysis and problem settlement. Graduates should owns following knowledge and abilities: 1.To master basic theories and knowledge of management, economics, and modern marketing. 2.To grasp methods of quantitative and qualitative analysis, principles and means of e-business and internet marketing. 3.To get basic abilities of analysis and problem solution and develop capacity of planning and business activities. 4.To have high skills of language, presentation and communication. 5.To have an intimate knowledge of Chinese laws and regulation of enterprises management and marketing, and the convention and rules in international business and marketing. 6.To learn frontier theories and development trends of marketing, and have abilities of scientific research and practical work. | 