5.Tourism Management
 
5.Tourism Management

Programme: Tourism Management

Degree: Master of Management

Code: ______ 120203___ _____

Introduction

The Tourism Department enrollment began in 1993, now forges a multi-level system of graduate, undergraduate, and professional programme. We have 15 full-time teachers, including 3 professors, 6 associate professors.The faculty also includes fivepart-time professors from tourism entrepreneurs or other famous universities.

The Tourism Department embodies the combination of theory and application, interdisciplinary, comprehensive discipline, etc. The specialized researchdisciplines are as follows: tourism planning and management,tourism business management, regionaltourism development,tourism marketing, leisure and tourism culture management.

The objectives

The aim of this programme is to develop students’ knowledge and management skills in the tourism industry through a blend of strategic perspectives and pragmatic implementation. Industry practice, management skills and research competencies will be developed through the interdisciplinary subject exposure, problem identification, decision making theory and management application. The students will be capable to work in tourist administrative, tourism enterprises, tourism institutions or colleges.

Academic Research Area and Tutors

No.

Name

The main courses

Tutor

Leader

1

Tourism Planning and Management

Travel planning principlesand methods, trends, planning process, planning case studies, planning and project management, program management and implementation, planning impact studies, tourism and regional economy development, tourism culture development

ZhangGuanghai

ChaiShousheng

Chenjuan

LiShujuan

ZhangGuanghai

2

Tourism Business Management

Hotel operation and management, travel service operation and management, tourist attractions management, world famous tourist enterprise group management, tourism business management case study

DongZhiwen

Shenghong

Liping

DongZhiwen

3

Leisure Industry and Culture Management

Theory and research methods of leisure industry, tourism and culture management, leisure industry management, business and leisure management, recreational fisheries management

FangBaishou

CaiLibin

FangBaishou

Ⅳ Duration

This is a full-time programme that is normally completed in 2-3 years.

Programme Structure

(A)Core Module

Master of Public Course

The Lowest Credits:7

No.

Course Code

Course Name

Credit

Week / total hours

Semester

teachers

Remark

1


Scientific Socialism Theory and Practice

1

2/36

1or2

Politics Department


2


Readings Marxist Classics

2

4/72

1or2

Politics

Department


3


Foreign graduate

4

4/72

1and 2

Department of English


4


China Overview

(Hong Kong, Macao and Taiwan, overseas students studying compulsory)

3

3/54

1



Master of Basic Course

The Lowest Credits:6

No.

Course Code

Course Name

Credit

Week / total hours

Semester

Teachers

1

110M3001

High-level Economic Study

3

3/54

1


2

110M3002

Financial Management of Tourism Business

3

3/54

1or2


3

110M3003

Advanced Management

3

3/54

1or2

DongZhiwen

4

110M3004

Strategic Management

3

3/54

1or2

Shenghong

5

110M3005

Research methods and theory of tourism industry

3

3/54

1or2


6

110M3006

Research of tourism information system

3

3/54

1or2

ZhangGuanghai

Master of Professional Course

The Lowest Credits:9


No.

Course Code

English Course Title

Credit

Week / total hours

Semester

Classroom teachers

1

110M3007

Study of tourism development and management

3

3/54

3

ZhangGuanghai

2

110M3008

Tourism Business Management

4

4/72

3

DongZhiwen

3

110M3009

Study on Tourist Economy

3

3/54

3

ShenLihua

4

110M3010

Study on tourism marketing and plotting

3

3/54

3

ChaiShousheng

5

110M3011

Studies on Tourism Culture

3

3/54

3

FangBaishou

6

110M3012

Marine Tourism Research

3

3/54

3

Chenjuan

(B) Expansion module

                   Master Electives

The Lowest Credits13

No.

Course Code

Course Name

(English)

Credit

Week / total hours

Semester

teachers

1

110M3013

Study of tourism scenic spot development and business administration

2

2/36

3

ZhangGuanghai

2

110M3014

Tourism Policy and Law

2

2/36

3

DongZhiwen

3

110M3015

Study on tourists’ consuming psychology and behavior

2

2/36

3

ChaiShousheng

4

110M3016

Case Study on Tourist Enterprises

2

2/36

3

Liping

5

110M3017

Studies on Leisure Management

2

2/36

3

FangBaishou

6

110M3018

The Development and Management of Human Resource of Tourism

2

2/36

1or2

ShenLihua

7

110M3019

Ecotourism Research

2

2/36

2or3

Chenjuan

8

110M3020

Leisure Fishering Management

2

2/36

2or3

LIping

9

110M3021

Study on marketing management

2

2/36

1or2

ChaiShousheng

10

110M3022

Project Management and Feasibility Research

2

2/36

2or3


11

110M3023

Landscape planning design

2

2/36

2or3

LiShujuan


110M3024

Business Leisure Management

2

2/36

2or3

CaiLibin

Lectures

To participate in academic seminars or lectures is a compulsory part. It should be completed in the late fouth semester and at least four times. After submitting report and getting the marks from tutor, 2 credits will be got.

No

Number

Course

Name

Specific requirements

Assessment

Assessment Leader

credit

1

110M3025

lecture

Participation in lectures, seminars,  report

Report

DongZhiwen

2

Essay Writing and Academic Standards

Learning the academic norms and how to write thesis is compulsory part for graduate students. This part with 1 credit must be completed in the second or third semester.

No.

Number

Name

Specific requirements

Assessment

Assessment Leader

Credit

1

110M3026

Thesis Writing and Academic Standards

Report

Lecture experience

ZhangGuanghai

1

(C) Garantee modules

(each part shall specify the semester, methods, standards and assessment form)

1.Master Qualification Exam

This exam will be taken in the fourth semester after completing the core module. The applicants must get the required credits and participate in the oral and written examination. The eligible applicants can continue the master study course. The applicants who doesnt pass the exam cannot go on studying and will be issued academic transcript.

2.Thesis proposal

Thesis proposal must complete no later than the fourth semester.

The total credits required

Master of Tourism Management students need to achieve 35 credits or more (including 35 credits) Total credits.

Ⅶ Other requirements

The graduate students must participate in teaching practice. The tutor will assess the students work and give 1 credit to the eligible applicants. The students who did not do the teaching assistant work or fail in the assessment will not entitled the master degree.