Programme: Tourism Management
Degree: Master of Management
Code: ______ 120203___ _____
Ⅰ Introduction
The Tourism Department enrollment began in 1993, now forges a multi-level system of graduate, undergraduate, and professional programme. We have 15 full-time teachers, including 3 professors, 6 associate professors.The faculty also includes fivepart-time professors from tourism entrepreneurs or other famous universities.
The Tourism Department embodies the combination of theory and application, interdisciplinary, comprehensive discipline, etc. The specialized researchdisciplines are as follows: tourism planning and management,tourism business management, regionaltourism development,tourism marketing, leisure and tourism culture management.
Ⅱ The objectives
The aim of this programme is to develop students’ knowledge and management skills in the tourism industry through a blend of strategic perspectives and pragmatic implementation. Industry practice, management skills and research competencies will be developed through the interdisciplinary subject exposure, problem identification, decision making theory and management application. The students will be capable to work in tourist administrative, tourism enterprises, tourism institutions or colleges.
ⅢAcademic Research Area and Tutors
No. | Name | The main courses | Tutor | Leader |
1 | Tourism Planning and Management | Travel planning principlesand methods, trends, planning process, planning case studies, planning and project management, program management and implementation, planning impact studies, tourism and regional economy development, tourism culture development | ZhangGuanghai ChaiShousheng Chenjuan LiShujuan | ZhangGuanghai |
2 | Tourism Business Management | Hotel operation and management, travel service operation and management, tourist attractions management, world famous tourist enterprise group management, tourism business management case study | DongZhiwen Shenghong Liping | DongZhiwen |
3 | Leisure Industry and Culture Management | Theory and research methods of leisure industry, tourism and culture management, leisure industry management, business and leisure management, recreational fisheries management | FangBaishou CaiLibin | FangBaishou |
Ⅳ Duration
This is a full-time programme that is normally completed in 2-3 years.
ⅤProgramme Structure
(A)Core Module
Master of Public Course
（The Lowest Credits:7）
No. | Course Code | Course Name | Credit | Week / total hours | Semester | teachers | Remark |
1 |
| Scientific Socialism Theory and Practice | 1 | 2/36 | 1or2 | Politics Department |
|
2 |
| Readings Marxist Classics | 2 | 4/72 | 1or2 | Politics Department |
|
3 |
| Foreign graduate | 4 | 4/72 | 1and 2 | Department of English |
|
4 |
| China Overview (Hong Kong, Macao and Taiwan, overseas students studying compulsory) | 3 | 3/54 | 1 |
|
|
Master of Basic Course
（The Lowest Credits:6）
No. | Course Code | Course Name | Credit | Week / total hours | Semester | Teachers |
1 | 110M3001 | High-level Economic Study | 3 | 3/54 | 1 |
|
2 | 110M3002 | Financial Management of Tourism Business | 3 | 3/54 | 1or2 |
|
3 | 110M3003 | Advanced Management | 3 | 3/54 | 1or2 | DongZhiwen |
4 | 110M3004 | Strategic Management | 3 | 3/54 | 1or2 | Shenghong |
5 | 110M3005 | Research methods and theory of tourism industry | 3 | 3/54 | 1or2 |
|
6 | 110M3006 | Research of tourism information system | 3 | 3/54 | 1or2 | ZhangGuanghai |
Master of Professional Course
（The Lowest Credits:9）
No. | Course Code | English Course Title | Credit | Week / total hours | Semester | Classroom teachers |
1 | 110M3007 | Study of tourism development and management | 3 | 3/54 | 3 | ZhangGuanghai |
2 | 110M3008 | Tourism Business Management | 4 | 4/72 | 3 | DongZhiwen |
3 | 110M3009 | Study on Tourist Economy | 3 | 3/54 | 3 | ShenLihua |
4 | 110M3010 | Study on tourism marketing and plotting | 3 | 3/54 | 3 | ChaiShousheng |
5 | 110M3011 | Studies on Tourism Culture | 3 | 3/54 | 3 | FangBaishou |
6 | 110M3012 | Marine Tourism Research | 3 | 3/54 | 3 | Chenjuan |
(B) Expansion module
Master Electives
（The Lowest Credits：13）
No. | Course Code | Course Name (English) | Credit | Week / total hours | Semester | teachers |
1 | 110M3013 | Study of tourism scenic spot development and business administration | 2 | 2/36 | 3 | ZhangGuanghai |
2 | 110M3014 | Tourism Policy and Law | 2 | 2/36 | 3 | DongZhiwen |
3 | 110M3015 | Study on tourists’ consuming psychology and behavior | 2 | 2/36 | 3 | ChaiShousheng |
4 | 110M3016 | Case Study on Tourist Enterprises | 2 | 2/36 | 3 | Liping |
5 | 110M3017 | Studies on Leisure Management | 2 | 2/36 | 3 | FangBaishou |
6 | 110M3018 | The Development and Management of Human Resource of Tourism | 2 | 2/36 | 1or2 | ShenLihua |
7 | 110M3019 | Ecotourism Research | 2 | 2/36 | 2or3 | Chenjuan |
8 | 110M3020 | Leisure Fishering Management | 2 | 2/36 | 2or3 | LIping |
9 | 110M3021 | Study on marketing management | 2 | 2/36 | 1or2 | ChaiShousheng |
10 | 110M3022 | Project Management and Feasibility Research | 2 | 2/36 | 2or3 |
|
11 | 110M3023 | Landscape planning design | 2 | 2/36 | 2or3 | LiShujuan |
| 110M3024 | Business Leisure Management | 2 | 2/36 | 2or3 | CaiLibin |
Lectures
To participate in academic seminars or lectures is a compulsory part. It should be completed in the late fouth semester and at least four times. After submitting report and getting the marks from tutor, 2 credits will be got.
No | Number | Course Name | Specific requirements | Assessment | Assessment Leader | credit |
1 | 110M3025 | lecture | Participation in lectures, seminars, report | Report | DongZhiwen | 2 |
Essay Writing and Academic Standards
Learning the academic norms and how to write thesis is compulsory part for graduate students. This part with 1 credit must be completed in the second or third semester.
No. | Number | Name | Specific requirements | Assessment | Assessment Leader | Credit |
1 | 110M3026 | Thesis Writing and Academic Standards | Report | Lecture experience | ZhangGuanghai | 1 |
(C) Garantee modules
(each part shall specify the semester, methods, standards and assessment form)
1.Master Qualification Exam
This exam will be taken in the fourth semester after completing the core module. The applicants must get the required credits and participate in the oral and written examination. The eligible applicants can continue the master study course. The applicants who doesn’t pass the exam cannot go on studying and will be issued academic transcript.
2.Thesis proposal
Thesis proposal must complete no later than the fourth semester.
Ⅵ The total credits required
Master of Tourism Management students need to achieve 35 credits or more (including 35 credits) Total credits.
Ⅶ Other requirements
The graduate students must participate in teaching practice. The tutor will assess the students’ work and give 1 credit to the eligible applicants. The students who did not do the teaching assistant work or fail in the assessment will not entitled the master degree.
