7.Enterprise Management

Master's degree program of enterprise management

1. Introduction

Ocean University of China was authorized to confer Master of Enterprise Mangement in December 1993, enrolling postgraduate students since 1995. The main research fields include enterprise strategic management, corporate governance mechanisms, marketing management, human resource management,  enterprise operation management, enterprise financial management, etc.

The educations, researches and experiments of the Master's degree program rely on the Economic and  Management Experiment  Center of OUC, which provides students with excellent support of experimental teaching and scientific research. The Master's degree program is prestigious in the fields of enterprise strategic management, corporate governance, marketing management, enterprise financial management.Its academic and research level is advanced in China.

2.Training Objectives

The enterprise mangement Master's degree program is dedicated to fostering interdisciplinary talents, who would systematically  master  extensive theories and operation mode of enterprise management and have strong ability of working on  scientific projects independently. It is the bounden duty of the Master's degree program to foster senior management personnels for enterprise or non-profit organizaitions.

3.Research Directions and Tutors

No.

Research Direction

Main Research Contents

Tutor

Responsible Person

1

Enterprise strategic management

Enterprise Strategic Management and Practice;

Enterprise Strategic Planning;

Enterprise Development Strategy.

Wang Miao;

Li Zhigang

Wang Miao

2

Corporate governance mechanisms

Enterprise Operation Mechanism; Governance Mechanism Design.

Quan Xijian;

Wang Fulin;

Deng Xiaohui

Quan Xijian

3

Marketing Management

Entreprise Marketing Theory；

Marketing Strategy and Planning；

Marketing Planning；

Customer Value；

Consumer Behavior；

Market Research；

Electronic Business.

Cui Xun;

Miao Xizhe;

Zhong Weilin;

Zhang Jianlu;

Hua Zhaohong

Cui Xun

4

Human Resource Management

Human Resource Developing and Managing Theory and Practice;

Human Resource Planning and Implementation;

Performance Examine,  Assessment and Management;

Compensation Management .    

Yuan Jieqiu;

Su Huiwen;

Liu Jingxiao


Yuan Jieqiu

5

Enterprise Operation Management

Enterprise Production Management;

Decision-making and Information Management;

Business Logistics and Supply Chain Management;

Enterprise Project Management;

Entrepreneurship  Management.

Leng Shaosheng;

Zhang Qinsheng;

Jiang Zhonghui;

Li Xiaowei;

Sun Linjie

Leng Shaosheng

6

Enterprise Financial Management

Fund-raising ,Investment  and Income Distribution of Financial Decision；Budget and Control Theory; Capital Operation；

Financial Strategy Theory and Methods.

Luo Fukai;

Zhang Shixing;

Sun Jianqiang;

Pang Yongmei

Luo Fukai

4.Period of schooling

The period is 2 to 3 years.

5. Courses

1) Required course

No.

Course number

course

credit

hour

1

110M1201

Market Economy Theory

3

3/54

2

110M1202

Western Economics

3

3/54

3

110M1203

Financial Management

3

3/54

4

110M1204

Special Research in Business Management

3

3/54

5

110M1205

Management Theory

3

3/54

6

110M1301

Strategic Management and Practice

2

2/36

7

110M1302

Marketing Management and Practice

2

2/36

8

110M1303

The Company Theory and Enterprise Operating System

2

2/36

9

110M1304

Modern firm theory

2

2/36

2) Elective course

No.

Course number

course

credit

hour

1

110M1401

Marketing Research

2

2/36

2

110M1402

Human Resource Management

2

2/36

3

110M1403

Production Management Practice

2

2/36

4

110M1404

Process Management

2

2/36

5

110M1405

Organizational Behavior

2

2/36

6

110M1406

Consumer Behavior

2

2/36

7

110M1407

Applied Statistics and Statistical Software

2

2/36

6.Total Credit

The total credit must be no less than 35。