5.Department of Tourism
 
5.Department of Tourism

Programme: Tourism Management

Degree:Bachelor of Management

Code: ______ 120203___ _____

 Introduction

The Bachelor of Management in Tourism Management programme combines the theory and practice of business tourism with a customer-service orientation to produce graduates who can perform in a variety of tourism industry positions.  Graduates can progress rapidly to management level positions within this sector.  This multidisciplinary programme prepares students for careers at the management level in the tourism, and the broader service industries, either locally or internationally.  Students learn to be customer-focused, analytical and independent, and at the same time develop communication and leadership skills. They also gain a global perspective to meet the growing challenges that are faced by the dynamic tourism industry.


Duration

This is a full-time programme that is normally completed in 4 years.


Programme structure


Tourism Management programme follows the norm of 166 academic credits for graduation. Students must complete 56 credits of Public Education, 8 credits of LiberalEducation, 35 credits of Discipline-based Education, 44 credits of Expertise Education, 23 credits of technical Education. The programme structure is shown in the following table.  

Credit requirement

Public

Basic

Education

Liberal

Education

Discipline Based

Education

Expertise

Education

Technical Education

166

56

8

35

44

23



Programme Curriculum


1Public basic education

Requirements

Course Name

Prerequisite

Compulsory

Thought Morals Tutelage and Legal Foundation


Compulsory

Compendium of Chinese Neoteric & Modern History


Introductory of Basic Principles of Marxism


Mao Zedong Thoughts  and  Socialism Theories with Chinese Characteristics Conspectus


Current Situation and Policy


Current Situation and Policy


An Introduction to Military Science


Military Affairs Training


College English I


College English


College English


College English


Advanced College English Level A Series

College English Ⅳ

Advanced College English Level B Series

College English Ⅳ

Physical Education


Physical Education


Physical Education


Physical Education


Calculus 1


Calculus 2

Calculus 1

Linear Algebra

Calculus 1



Probability and Statistics

Linear Algebra

Computer Fundamentals for Webpage Making


Programming with Visual Foxpro

Computer Fundamentals for Webpage Making


2. Liberaleducation

Reference to university website


3.Discipline-based education

Requirements

Course Name

Prerequisite

Compulsory

Microeconomics


Macroeconomics

Microeconomics

Principle of Management


Compulsory

Introduction to Tourism Management


Introduction on Leisure Management


Tourism Marketing


The Study of Tourist Economy

Introduction to Tourism Management

Geography of Tourism

Introduction to Tourism Management

Tourism Psychology

Introduction to Tourism Management

Foreign Language on Tourism


Electives

Economics of Resource


Accounting


Management of Finance


Management of Human Resources

Principle of Management

International Trade Theory and Practice



4.Expertise education

Requirements

Course Name

Prerequisite

Compulsory

Tourist Resource

Principle of Management

Tourism Exploitation and Planning

Tourist Resource

Hotel Management

Principle of Management

Management of Travel Agent

Principle of Management

Management of Front Office & Room Division

Hotel Management

Catering Business and Management

Hotel Management

Guide Studies and Practice


Tourism Law

Principle of Management

Culture  of  Tourism

Principle of Management

Course of Geographic Information System

Principle of Management

Management of Scenic Spot

Tourism Exploitation and Planning

Regional Tourism Geography


Tourism Research Methods and Techniques

Principle of Management

Design and Planning for Landscape

Tourism Exploitation and Planning

Marine Tourism

Principle of Management

Survey of Tourist Source Countries


Compulsory

The Operation and Management on Convention


Electives

Consumer Behavior in Tourism

Tourism Psychology

Tourism Aesthetics and Landscape Appreciation

Principle of Management

Ecotourism Studies

Principle of Management

The Operation and Management on World Heritage



5. Technical education.

Requirements

Course name

Prerequisite

Compulsory

Training in Tourism Enterprise

Practice for Tourism Cognizance

Practice for Tourism Cognization

Training in Tourism Enterprise

Dissertation for Bachelor

Others

Tourism Professional Image Design


Education for Innovation and Entrepreneurship


Electives 1

Communal Relation and Etiquette


Wine Knowledge and Service

Catering Business and Management

Investigation and Analysis of Tourism Industry


Electives 2

Survey to Tourism Literature and Thesis Writing


Study on Tourist Merchandise

Culture  of  Tourism

Investigation and Analysis of Tourist Attractions