Programme: Tourism Management
Degree:Bachelor of Management
Code: ______ 120203___ _____
Ⅰ Introduction
The Bachelor of Management in Tourism Management programme combines the theory and practice of business tourism with a customer-service orientation to produce graduates who can perform in a variety of tourism industry positions. Graduates can progress rapidly to management level positions within this sector. This multidisciplinary programme prepares students for careers at the management level in the tourism, and the broader service industries, either locally or internationally. Students learn to be customer-focused, analytical and independent, and at the same time develop communication and leadership skills. They also gain a global perspective to meet the growing challenges that are faced by the dynamic tourism industry.
ⅡDuration
This is a full-time programme that is normally completed in 4 years.
ⅢProgramme structure
Tourism Management programme follows the norm of 166 academic credits for graduation. Students must complete 56 credits of Public Education, 8 credits of LiberalEducation, 35 credits of Discipline-based Education, 44 credits of Expertise Education, 23 credits of technical Education. The programme structure is shown in the following table.
Credit requirement | Public Basic Education
| Liberal Education
| Discipline Based Education | Expertise Education | Technical Education |
166 | 56 | 8 | 35 | 44 | 23 |
ⅣProgramme Curriculum
1．Public basic education
|
Requirements | Course Name | Prerequisite |
Compulsory
| Thought Morals Tutelage and Legal Foundation |
|
Compulsory
| Compendium of Chinese Neoteric & Modern History |
|
Introductory of Basic Principles of Marxism |
|
Mao Zedong Thoughts and Socialism Theories with Chinese Characteristics Conspectus |
|
Current Situation and Policy Ⅰ |
|
Current Situation and Policy Ⅱ |
|
An Introduction to Military Science |
|
Military Affairs Training |
|
College English I |
|
College English Ⅱ |
|
College English Ⅲ |
|
College English Ⅳ |
|
Advanced College English Level A Series | College English Ⅳ
|
Advanced College English Level B Series | College English Ⅳ
|
Physical Education Ⅰ |
|
Physical Education Ⅱ |
|
Physical Education Ⅲ |
|
Physical Education Ⅳ |
|
Calculus 1 |
|
Calculus 2 | Calculus 1 |
Linear Algebra | Calculus 1 |
|
|
Probability and Statistics | Linear Algebra |
Computer Fundamentals for Webpage Making |
|
Programming with Visual Foxpro | Computer Fundamentals for Webpage Making |
3.Discipline-based education Requirements | Course Name | Prerequisite | Compulsory
| Microeconomics |
| Macroeconomics | Microeconomics | Principle of Management |
| Compulsory
| Introduction to Tourism Management |
| Introduction on Leisure Management |
| Tourism Marketing |
| The Study of Tourist Economy | Introduction to Tourism Management | Geography of Tourism | Introduction to Tourism Management | Tourism Psychology | Introduction to Tourism Management | Foreign Language on Tourism |
| Electives
| Economics of Resource |
| Accounting |
| Management of Finance |
| Management of Human Resources | Principle of Management | International Trade Theory and Practice |
|
4.Expertise education | Requirements | Course Name | Prerequisite | Compulsory
| Tourist Resource | Principle of Management | Tourism Exploitation and Planning | Tourist Resource
| Hotel Management | Principle of Management | Management of Travel Agent | Principle of Management | Management of Front Office & Room Division | Hotel Management | Catering Business and Management | Hotel Management | Guide Studies and Practice |
| Tourism Law | Principle of Management | Culture of Tourism | Principle of Management | Course of Geographic Information System | Principle of Management | Management of Scenic Spot | Tourism Exploitation and Planning | Regional Tourism Geography |
| Tourism Research Methods and Techniques | Principle of Management | Design and Planning for Landscape | Tourism Exploitation and Planning | Marine Tourism | Principle of Management | Survey of Tourist Source Countries |
| Compulsory
| The Operation and Management on Convention |
| Electives
| Consumer Behavior in Tourism | Tourism Psychology
| Tourism Aesthetics and Landscape Appreciation | Principle of Management | Ecotourism Studies | Principle of Management | The Operation and Management on World Heritage |
|
5. Technical education. | Requirements | Course name | Prerequisite | Compulsory
| Training in Tourism Enterprise | Practice for Tourism Cognizance | Practice for Tourism Cognization | Training in Tourism Enterprise | Dissertation for Bachelor | Others | Tourism Professional Image Design |
| Education for Innovation and Entrepreneurship |
| Electives 1
| Communal Relation and Etiquette |
| Wine Knowledge and Service | Catering Business and Management
| Investigation and Analysis of Tourism Industry |
| Electives 2
| Survey to Tourism Literature and Thesis Writing |
| Study on Tourist Merchandise | Culture of Tourism
| Investigation and Analysis of Tourist Attractions |
|
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