E-Business

Degree

Bachelor of Administration

Major Code

110209

Required credit

166.5

Cultivate vision

The project of e-Business cultivates inter-disciplinary talents with information technology and means based on relative theories of economics and management, to meet the requirements of information society and economic globalization. The students should have innovation consciousness and abilities of use information technology. It lays stress on capacity of usage of information technology and foreign language. The graduates are suitable for senior business management and research work in enterprises, finance institutions, research units, and governments. They also are offered opportunities to study for master degree of MBA or MIS.

Cultivate objects

The major of Marketing enables students to learn basic theories and knowledge on marketing, management, and e-business. They will obtain fundamental training of marketing management and skills with special abilities of analysis and problem settlement.

Graduates should owns following knowledge and abilities:

1.To master basic theories and knowledge of management, economics, computer & Network principles, and e-business.

2.To grasp methods and the operation process of e-business, and have abilities of information collection, data analysis, marketing planning and operation control.

3.To master relative technologies of computer hardware software, and internet skills, and can do jobs of e-business planning, management, operation, and maintenance.  

4.To have high skills of language, presentation and communication.

5.To have an intimate knowledge of Chinese laws and regulation of enterprises management, marketing and e-business, and the convention and rules in international business and marketing.

6.To learn frontier theories and development trends of e-business, and have abilities of scientific research and practical work.

E-Business

No

Course name

Credit

Hour

112702101275

Microeconomics

3

51

112702101277

Macroeconomics

2

34

112702101203

Principle of Management

3

51

112702101287

Marketing

3

51

112702101223

Management Information System

3

51

112702101225

Business Law

3

51

112702101201

Introduction to Statistics

3

51

112702101209

Consumer Behavior

2

34

112702201279

International Trade Theory and Operation

2

34

112702201281

Human Resources Management

2

34

112702201283

Accounting

3

51

112702201285

Finance

2

34

112702201215

Investments

2

34

112702201229

Financial Management

3

51

112702201231

Theory In Business Organization & Strategy Management

2

34

112703101233

Introduction to E-Commerce

3

51

112703101235

Introduction to E-Commerce Law

1

17

112703101237

Internet Economy

1

17

112703101239

Marketing Research

3

51

112703101241

Logistics Management

2

34

112703101243

E-Finance and Payment

2

34

112703101245

E-commerce Logistics

2

34

112703101247

Internet Marketing Management

3

51

112703101249

Customer Relationship Management

2

34

112703101251

E-Commerce Security Technology

2

34

112703201253

International Marketing

2

34

112703201255

Service Marketing

2

34

112703201207

Selling &Sales Management

2

34

112703201213

Introduction to Commodity

2

34

112703201289

Business Management

2

34

112703201205

Topics on Modern Marketing

1

17

112703201291

Marketing Case Study

2

34

112704101301

Internet Advertisement

2

34

112704101261

E-Commerce Case Study &Solution

2

34

112704101265

Web Design

2

34

112704103997

Graduate Exercitation

4

4周

112704104999

Thesis

10

10周

112704201217

Marketing Strategy & Management

3

51

112704201265

Organization Culture & CI Design

2

34

112704201303

Topics on Business Comity

1

17

112704203271

Societal  Practice of Specialty

2

2周

112704201267

Sales Techniques & Business Negotiation

3

51