Department of Cultural Industry Management
The Department of Cultural Industry Management offers a B.A program in Cultural Industry, the first of its kind in China. The department now has both Doctoral and Master’s programs in Cultural Industry Management. It is also the major supporting institution for the National Research Center for Cultural Industry at OUC. Following its global development in recent years, the cultural industry has become an important sector in the national economy. It includes many research fields, such as cultural communication, creative content, news media, network administration, film and television shows, audio and video advertising, cultural heritage, cultural tourism and sports entertainment. There are 12 faculty members in the department, most of whom have overseas experience in both study and research. Among them, ten are Ph.D. holders and one is currently a Ph.D. candidate.
Department Head: Prof. Zhang Shengbing
Associate Department Head: Associate Prof. Xu Xiangyu
