Zhang Shengbing

Address: National Research Center for Cultural industries \ College of liberal Arts

Journalism & Communication, Ocean University of China,238 Songling Road

Qingdao, 266100

People’s Republic of China

Telephone: 86-532-66787565(O)、85901672(H)

E-mail: shbzhang2002@163.com

Date of Birth: Aug 22, 1957

Nationality: Chinese

Language: Chinese and English

Education:   1980-1984   Yunnan University

                      Major: Literature

                      Received BA in Literature

1987-1990   Yunnan University

                     Major: Literature and Arts

                     Received MA in Literature

2002-2004   Wuhan University

                      Major: Aesthetics

                      Received Ph.D. in Philosophy

Professional Experience:

1984-1992   Assistant of Literature

                     Yunnan University

1992-1996   Lecturer of Literature

                     Yunnan University

1996-1998   Associate Professor of Literature

                     Yunnan University

1998-2002   Professor of Literature

                     Yunnan University

2002-2003   Professor of Literature

                     Guangdong Polytechnic Normal University

2003-present Professor of Cultural Industries

                       Dean, Dept. of Cultural Industries

                       Ocean University of China

Publications:

Coming from the Civilization of the Remote Past: the Aesthetic Ideas of Diqiang Ethnic Groups in Southwest China, Zhonghua Book Company, Beijing, 2007.

Cultural Resources and Cultural Industries, Hunan Literature and Arts Publishing House, Changsha, 2008.

Introduction to Cultural Industries in the World, Yunnan University Press, Kunning, 2006.

Case Study of Cultural Industry Management, Ocean University of China Press, Qingdao, 2007.

Ethnic Arts and Cultural Industries, Ocean University of China Press, Qingdao, 2009.

Coming into the Mystic World of the Ethnic Groups: a Study on the Art Philosophy of the Ethnic Groups in the Southwest China, Nationalities Publishing House, Beijing, 2004.

“The Merging of Southwestern Culture of China and Cultures of Southeast Asian Countries”. The Fourth Yunnan University ＆ La Trobe University Joint Research Conference. 2001.

“The Shape of Chinese Pagodas in the Eyes of Europeans in Early Modern Europe”. Dresden, Germany, 2008.

“Innovation of Exploitation of Cultural Resources from the Perspective of Scientific Development Concept”, Fujian Forum, 2009.4.

“Cultural Industries: the Driving Force for the Development of Urban Culture”, Journal of Ocean University of China, 2010.2.

“Problems and Their Solutions Within Resource Development: An Industry Perspective”, Journal of Ocean University of China, 2008.3.

“A SWOT Report on the Soft Power of Chinese Culture and its Industrial Competitiveness”, Thinking, 2009.2.

“The Boundary of Creative Industries and Cultural Industries and Their Operation Mode in China”, Thinking, 2010.3.