Fu Genqing, male, born in 1963. Ph.D of Shandong University. Professor of Dept. of Journalism and Communication. Once investigated the Ad education in Germany and Korea. Also made a special research on advertising for half a year in Japan in 2002.

Research Fields: Advertising, Study of Brand Spreading.

Academic Achievements: Having Published over 20 artiles on China core academic journals such as “Chinese Language” and “Literature, History & Philosophy”, also written many academic books such as Practical Advertising and Introduction to Advertising published by famous publishing houses, e.g. Chinese Publishing House, the Commercial Press. As one of the core specialists, taking part in the establishment of National professional standards for Advertisement Designers. Being awarded the honorable title of  China Ten Top Brand Specialists in 2009.

Social Academic Posts: Standing Member of Academic Committee of China Advertising Society, Vice-President of Qingdao Communication Association, Member of Japan Advertising Society, & Member of China Dialects Society.