Zhang Shengbing

Address        National Research Center for Cultural industries \ College of liberal Arts, Journalism & Communication, Ocean University of China,238 Songling Road,Qingdao, 266100,People’s Republic of China


Telephone       86-532-66787565(O)、85901672(H)


E-mail          
shbzhang2002@163.com


Date of Birth    Aug 22, 1957


Nationality      Chinese


Education      
1980-1984    Yunnan University
              Major: Literature
              Received BA in Literature
 1987-1990    Yunnan University
              Major: Literature and Arts
              Received MA in Literature
 2002-2004    Wuhan University
              Major: Aesthetics
              Received Ph.D. in Philosophy


Language       Chinese and English


Professional Experience
 1984-1992    Assistant of Literature
Yunnan University
 1992-1996    Lecturer of Literature
              Yunnan University
 1996-1998    Associate Professor of Literature
              Yunnan University
1998-2002  Professor of Literature
Yunnan University
2002-2003  Professor of Literature
Guangdong Polytechnic Normal University
2003-present  Professor of Cultural Industries
            Dean, Dept. of Cultural Industries
Ocean University of China


Publications
 Coming from the Civilization of the Remote Past: the Aesthetic Ideas of Diqiang Ethnic Groups in Southwest China, Zhonghua Book Company, Beijing, 2007.

Cultural Resources and Cultural Industries, Hunan Literature and Arts Publishing House, Changsha, 2008.
 Introduction to Cultural Industries in the World, Yunnan University Press, Kunning, 2006.
Case Study of Cultural Industry Management, Ocean University of China Press, Qingdao, 2007.
Ethnic Arts and Cultural Industries, Ocean University of China Press, Qingdao, 2009.
Coming into the Mystic World of the Ethnic Groups: a Study on the Art Philosophy of the Ethnic Groups in the Southwest China, Nationalities Publishing House, Beijing, 2004.
“The Merging of Southwestern Culture of China and Cultures of Southeast Asian Countries”. The Fourth Yunnan University & La Trobe University Joint Research Conference. 2001.
“The Shape of Chinese Pagodas in the Eyes of Europeans in Early Modern Europe”. Dresden, Germany, 2008.
“Innovation of Exploitation of Cultural Resources from the Perspective of Scientific Development Concept”, Fujian Forum, 2009.4.
“Cultural Industries: the Driving Force for the Development of Urban Culture”, Journal of Ocean University of China, 2010.2.
“Problems and Their Solutions Within Resource Development: An Industry Perspective”, Journal of Ocean University of China, 2008.3.
“A SWOT Report on the Soft Power of Chinese Culture and its Industrial Competitiveness”, Thinking, 2009.2.
“The Boundary of Creative Industries and Cultural Industries and Their Operation Mode in China”, Thinking, 2010.3.