Meng Hua (born on June, 1954) is a professor of College of Liberal Arts, Journalism and Communication, Ocean University of China (OUC) and a famous semiotics expert in China. He is also the invited researcher of Semiotics-Media Research Center in Sichuan University, the part-time researcher in the Center of Language, Signs, and Applied Communication of Tianjin Foreign Studies University, the chief of Qingdao Animation Literature and Creative Center of OUC, and the executive director of the Chinese Association of Language and Semiotic Studies. His main research fields are cultural symbols in Chinese character, urban cultural symbols as well as visual cultural symbols.